Fitbod is a resistance training app that builds workouts tailored to their users ability, equipment access & time constraints. Their mission is to bring personalized strength training to everyday people.
Client:
Fitbod
My Role:
Product Designer
Year:
2024 - Ongoing
Service Provided:
Product Design, Web Design & Animation
I worked with Fitbod’s team to redesign their website landing page with the goal of increasing user engagement and the platform’s credibility. We pivoted their original messaging, which had heavy emphasis on AI, to highlighting the key value props—effortless workout planning, strength tracking and personalization.
I also worked with the team to improve the onboarding conversion & subscription rates as well as redesigned their paywall to increase clarity and paid trial conversion.
Key Achievements Include:
Delivered aesthetic & functional interface designs, aligned with Fitbod's design language and visual brand, further developing user trust in the platform
Designed custom animations to highlight Fitbod's key differentiating features
